Friction Stories

Real engagements. Real businesses.

Every case study here is a real engagement — anonymised to protect the client, but accurate in every detail that matters. The friction was real. The work was real. So were the results.

When success becomes the ceiling

Right People

A UK manufacturer with a 40% growth target and a senior team standing in their own way.

Growth is a right-people problem

Right People

An owner-led business with a capable team, a half-full fleet, and a wrong hire costing more than money.

THE FRICTION

A line stopped. No one stepped in. The problem climbed straight to the top — as it always did.

THE FRICTION

No pipeline. Capacity leaving half-empty. Performance felt rather than managed.

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Knowing where to play — and what to walk away from

Right Things

A global subsidiary spread across too many markets, fighting cheaper competitors on product. The work was to build a case worth backing.

From sales activity to profitable growth

Right Way

A school supplier that grew on hustle and product — and hit the point where that engine runs out of road.

THE FRICTION

Conviction without evidence. Spread too thin to win anywhere. No roadmap a board could back.

THE FRICTION

Activity mistaken for progress. Margins unmanaged. Performance leaning on a few strong individuals.

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Not sure which applies to you?

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