Last updated: 19 August 2026
Clear the Friction Ltd (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This policy explains what information we collect, why we use it and the rights you have.
1. Who we are
Clear the Friction Ltd is the controller responsible for the personal information described in this policy.
Registered office: 23 Bilston Street, Sedgley, Dudley, West Midlands, DY3 1JA
Email: hello@clearthefriction.co.uk
2. Information we collect
Depending on how you interact with us, we may collect:
- Your name, email address, telephone number, job title and organisation.
- Information you provide through our contact forms, emails, meetings or conversations.
- Appointment and meeting-booking information.
- Information relating to services, proposals, contracts, invoices and our work with you.
- Your communication and marketing preferences.
- Technical information about your use of our website, including your IP address, browser, device and website activity.
- Information you provide when engaging with us through LinkedIn or another professional platform.
Please avoid submitting sensitive personal information through our website unless it is necessary and we have agreed to receive it.
3. How we use your information
We may use your personal information to:
- Respond to enquiries and arrange conversations.
- Assess your requirements and provide proposals or services.
- Manage our relationship with clients and prospective clients.
- Operate, secure and improve our website.
- Maintain business, financial and legal records.
- Send newsletters, insights and other marketing communications where permitted.
- Comply with legal and regulatory obligations.
- Establish, exercise or defend legal claims.
4. Our lawful bases
- Consent: where you have chosen to receive marketing or accepted non-essential cookies. You may withdraw consent at any time.
- Contract: where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.
- Legitimate interests: where reasonably necessary to respond to enquiries, develop our business, maintain client relationships, protect our systems and improve our services—provided those interests do not override your rights.
- Legal obligation: where we must retain or use information to meet legal, tax, accounting or regulatory requirements.
5. Marketing communications
We may send newsletters, business insights or information about our services when you have consented or when another lawful basis permits it. You can unsubscribe at any time using the unsubscribe link in a marketing email or by emailing hello@clearthefriction.co.uk. Withdrawing from marketing will not prevent us from sending necessary service or administrative messages.
6. Who we share information with
We do not sell your personal information. We may share information with trusted service providers that help us operate our business, including:
- HubSpot, which provides website forms, customer relationship management, meeting-booking and marketing tools.
- Google Workspace, which provides business email, documents and related productivity services.
- Google reCAPTCHA, which helps protect our forms from spam and misuse.
- Professional advisers, including accountants, legal advisers and insurers.
- Regulators, public authorities or law-enforcement bodies where legally required.
If you engage with us through LinkedIn, LinkedIn may process information independently under its own privacy policy.
Our providers may process information outside the United Kingdom. Where this occurs, we take reasonable steps to ensure appropriate safeguards are used, such as UK adequacy regulations or approved contractual protections.
7. How long we retain information
- General enquiries that do not lead to a client relationship: normally up to 24 months after our last meaningful contact.
- Client, contractual and financial records: normally up to six years after the end of the relevant relationship or accounting period.
- Marketing information: until you unsubscribe, withdraw consent or we determine that the information is no longer current.
- Website and security information: for a period appropriate to its purpose and our security requirements.
We may retain information for longer where required by law or where necessary in connection with a legal claim.
8. Cookies and website analytics
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage and protect forms against misuse. Essential cookies may operate without consent where they are necessary for the website to function. We will request permission before using non-essential analytics or marketing cookies where the law requires it.
You can use our cookie controls to change your preferences. You can also manage cookies through your browser, although disabling essential cookies may affect how the website works.
9. Keeping your information secure
We use reasonable organisational and technical measures intended to protect personal information against loss, misuse, unauthorised access, alteration or disclosure. No internet-based service is completely secure. If you believe information you have provided to us may have been compromised, please contact us promptly.
10. Your rights
Depending on the circumstances, you may have the right to:
- Ask for a copy of your personal information.
- Ask us to correct incomplete or inaccurate information.
- Ask us to delete your information.
- Ask us to restrict how your information is used.
- Object to particular uses of your information.
- Receive certain information in a portable format.
- Withdraw consent at any time where processing relies on consent.
You have the right to object at any time to the use of your personal information for direct marketing.
Some rights are subject to legal conditions or exceptions. To exercise a right, email hello@clearthefriction.co.uk. We may need to verify your identity before completing a request.
11. Complaints
Please contact us first if you have concerns so that we can try to resolve them. You also have the right to complain to the Information Commissioner’s Office, the UK data-protection regulator.
Website: ico.org.uk/make-a-complaint
Telephone: 0303 123 1113
12. Children
Our website and services are intended for business users and are not directed at children. We do not knowingly collect personal information from children through the website.
13. Automated decision-making
We do not use personal information to make solely automated decisions that produce legal or similarly significant effects.
14. Changes to this policy
We may update this policy to reflect changes to our services, systems or legal obligations. The latest version will always appear on this page, together with its last-updated date.
