The ceiling nobody meant to build
Over a decade ago, I found myself talking to the country's most senior civil servant. We got onto why organisations underperform, and I made a case I’ve made many times since: businesses don’t usually limit their people on purpose. They do it by accident, through the conditions they create.
He got it immediately. His business card was out of his inside jacket pocket before I'd finished the sentence.
Sadly, it went no further. Winning work inside central government is its own kind of friction, and not one an SME clears easily — but that’s another story. What stuck with me was the speed of the nod. The pattern is so recognisable that the man running the largest organisation in the country agreed before I’d reached the full stop.
Here’s the pattern.
People work to the limit of what they think they’re allowed to do
Not the limit of what they can do. The two are rarely the same, and the gap between them is where most performance quietly disappears.
It usually starts well-meant. A boss who cares about the work and wants it done properly — their way. So they correct. They step in. They take it back and do it themselves. And the team learns the lesson: don't get ahead of yourself; wait to be told.
Do that for long enough, and people stop offering. They stop thinking for themselves. Why would they? It only gets corrected.
That’s learned helplessness, and it carries a cost the boss never sees coming. The team shrinks to fit the space they’re given. And the boss — the very person who wanted excellence — becomes the bottleneck everything has to pass through. A glass ceiling, lowered from above, one good intention at a time.
Then comes the worst part: everyone gets used to it
The waiting, the deferring, the bottleneck — none of it gets challenged, because it's stopped looking like a problem. It's just "how we do things here."
That's the real killer. People don't fight friction once it's normalised. They stop seeing it. And you cannot fix what you've stopped noticing.
That's the friction I spend my time on. Not the dramatic, obvious kind. The kind a business has quietly accepted as normal.
Most of what holds a team back is interference
I lean on an idea from W. Timothy Gallwey's The Inner Game of Tennis. He put it simply:
Performance = Potential − Interference
The opponent isn’t only on the other side of the net. A lot of it is in your own head. Businesses are no different. Most of what holds a team back isn’t the market or the competition. It’s interference — and a good deal of it is self-made.
I test this with a simple exercise. I gather the team together and ask them to imagine their full potential as 100 per cent. Then I get everyone to reflect and estimate how much of that potential is being held back by interference, the everyday stuff that gets in the way. Each team member writes down a number, then we compare notes and discuss what stands out. I’ve run it hundreds of times. The average comes back around 40 per cent. With a frustrated or disengaged team, I’ve seen it hit 80 per cent.
It isn’t science. It’s the honest read of their own working day. And that’s exactly why it works — because it’s their number, not mine. You can’t argue your way out of a figure you put on the wall yourself. The moment a team owns the number, they own the fix.
The antidote is brilliant basics — the right basics
Once you can see the interference, the job is to get brilliant at what actually matters.
Jim Collins, in Good to Great, talks about the Hedgehog: working out the few things that genuinely drive your business, and having the discipline to do those and not much else. Then the Flywheel: doing them consistently until they compound.
Because — and this is the thing I keep coming back to — the wrong things, done brilliantly, will still sink a business. Effort was never the problem. Effort aimed at the wrong things is.
Find. Focus. Fix.
It's simpler than it sounds:
Find the friction. Surface the interference, the limiters, the stuff you’ve stopped noticing.
Focus the team. Work out what creates the biggest gain for the least effort, and start there.
Fix what matters. Build a plan and let the team own the big-ticket items, because they’re the ones who named them.
You don’t need a grand plan to start. Pick one piece of friction and clear it this month — think progress, not perfection.
What it looks like when it works
The ceiling doesn’t come down in one conversation. It comes down in small ones — a decision someone makes without checking first, a problem that gets fixed before it reaches you, a team that starts naming its own friction instead of waiting for you to spot it. None of that happens because people got better. It happens because the room they were given got bigger.
Start by seeing it
The hardest part is the first one. You can’t fix friction you can’t see, and the longer you’ve lived with it, the more invisible it gets.
That’s what the Friction Scorecard is for. In a few minutes, it gives you a straightforward, honest read on where friction and interference are holding your business back. A short set of direct questions about how the work really gets done, and at the end, a clear picture of your biggest blockers — and a sense of what to do about them.
